Business of Excellence

Created from years of hard-earned experience, we've designed the Business of Excellence program to guide your CrossFit® affiliate from good to great, from a gym to a center of excellence.

Created from years of hard-earned experience, we've designed the Business of Excellence program to guide your CrossFit® affiliate from good to great, from a gym to a center of excellence.

Choose from three pillars of the program -- Seminar, Immersion, or Consultation -- and learn how to move from the principles to the practical. 


[ Seminar ]

What makes a world class CrossFit® affiliate? In the words of Greg Glassman, it is “the constant and relentless pursuit of excellence.” This one-day seminar with CrossFit New England's Ben Bergeron will explore the best practices that the world’s best affiliates use everyday, and show you how to use these practices to create excellence in your affiliate.


[ immersion ]

Taking the best practices discussed at length during the B.O.X. Seminar, you'll apprentice for two days here at CrossFit New England with head coach Harry Palley and founder Ben Bergeron. You'll experience how a class is run from both a coach's and an athlete's perspective, you'll sit in on our weekly coach's meeting, and learn about our front desk operations, on-ramp program, the philosophy behind our programming, and much more. 


[ consultation ]

For those wanting more personalized, more specific feedback, a Consultation will bring CrossFit New England's Harry Palley to your affiliate for two days of analysis. He'll then work with Ben to put together a complete SWOT breakdown of your operations, and be available to you for the following month via scheduled Skype calls and email as you work to implement our recommendations.  

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